BetVictor Launches Campaign for Safer Gambling with Tracy McGrady

BetVictor has unveiled a new campaign aimed at promoting safer gambling, featuring NBA Hall of Famer Tracy McGrady as the company’s ambassador. The initiative has been launched in Toronto just in time for Problem Gambling Awareness Month, a nationwide effort in Canada to raise awareness around responsible gambling practices. McGrady, who is a former star of the Toronto Raptors, plays a vital role in making the campaign resonate with fans, especially in high-traffic areas near major sports venues like the Scotiabank Arena and Rogers Centre.

As part of the campaign, mobile digital trucks are positioned around the city, especially during games involving the Toronto Maple Leafs, Blue Jays, and Raptors. These trucks will highlight McGrady’s role in promoting safer gambling and the tools available through BetVictor to ensure a responsible gambling experience. This advertisement initiative is further complemented by a collaboration with Clear Media Group, featuring digital taxi tops in various vehicles across Toronto, enhancing brand visibility during peak movement hours.

The campaign is especially significant as it coincides with Problem Gambling Awareness Month, allowing BetVictor to showcase its commitment to helping Canadians engage in gambling responsibly. Mark Harper, the head of emerging markets at BVGroup, emphasized the importance of using McGrady to raise awareness about BetVictor’s various safer gambling tools, including loss limits and time alerts. This effort illustrates the company’s dedication to providing a secure gambling environment for all players.

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Harper is also keeping a close eye on legislative developments in Alberta. The provincial government has recently proposed Bill 48, known as the iGaming Alberta Act, which aims to create a competitive online gambling market similar to that of Ontario. Once the legislation passes, BetVictor plans to apply for an operator’s license in Alberta and implement the same responsible gambling measures that have been successful in Ontario. Harper expressed confidence in the company’s approach to player protection, saying it will be consistently applied in both regions. BetVictor Tracy