INCENTIVE GAMES SECURES UK GAMBLING COMMISSION LICENCE

7 April 2025 Edinburgh, Scotland – Incentive Games, a leading B2B games provider specialising in player acquisition and retention, is proud to announce that it has been awarded a UK Gambling Commission (UKGC) licence, issued on 27 March 2025. This allows the company to bring its innovative suite of Real Money Games to UK-licenced operators.

The UKGC is recognised as one of the most stringent and respected regulatory authorities within the global gaming industry. This achievement underscores Incentive Games’ unwavering commitment to maintaining the highest standards of compliance, service quality, and operational integrity. Obtaining this licence, which requires excellence in areas such as security and responsible gambling, provides access to one of the key regulated iGaming markets.

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Ahmed Baker, Chief Commercial Officer at Incentive Games, stated, “Securing our UK Gambling Commission licence is a major milestone for Incentive Games. It reinforces our dedication to meeting the highest regulatory standards while continuing to develop world-class products for our partners. The UK is a critical market for us, and we’re thrilled to introduce our industry-leading Real Money Games to UK operators and players. This achievement marks a pivotal step forward in our growth strategy.”

About Incentive Games:

Incentive Games is a leading B2B games provider, specialising in acquisition and retention through its 360 ecosystem. Trusted by the world’s leading betting and casino brands, we use data analysis, user psychology and product expertise to craft quality games with precision. We build experiences that maximise player value, helping our partners unlock their full potential.