Introducing Finera: Inside the sleek new Payment Orchestration Platform

Finera has officially launched its payment orchestration platform, aiming to transform how businesses handle transactions globally. As a single integrated solution for managing all parts of the payment process, the innovative tech upgrade offers improvements and efficiencies on some of the most taxing pain points experienced in the payments sector. Israel Waks, Chief operating officer at Finera, explores why – and why now – for the new platform, and what it reveals about the brand’s philosophy.

Let’s start at the beginning. Tell us briefly about the company. Who is Finera, why are you launching now, and why should the industry take notice?

“Finera is a next-generation payment orchestration platform designed to empower businesses with a streamlined and efficient payment process. We are launching at a pivotal moment as the demand for a reliable payment hub has never been greater. The global business environment is changing quickly, with organisations increasingly seeking to optimise their transaction processes to improve efficiency and customer satisfaction.

“At Finera, we are prepared to provide the technology needed to simplify operations and enhance user experiences. As organisations deal with the complexities of payment processing, they require solutions that not only facilitate transactions but also offer insights into performance and security.

“The industry is already taking notice because we are committed to innovation and delivering an ecosystem that effectively addresses the challenges businesses face in managing payments.”

The payments sector is fiercely competitive. What does your product offering look like? What will your USPs be in the market that’ll make you stand out?

“Our wide range of products is centred on providing high-performance, scalable, and secure solutions. We offer card acquiring, fast multi-currency payouts, and a range of alternative payment methods that cater to diverse customer preferences.

“What distinguishes us in the industry are our key capabilities.

“First, our intelligent transaction routing improves approval rates by directing payments to the most effective acquirers. Second, we provide advanced fraud protection that protects transactions and minimises chargebacks. Third, our real-time analytics empower businesses to make informed decisions by offering actionable insights into payment performance.

“Additionally, we are proud to provide 24/7 dedicated support to ensure our clients receive assistance whenever they need it. These features combine to create a powerful orchestration platform that enhances operational efficiency and drives revenue growth for our clients.”

You mentioned that Finera is a payment orchestration platform, not just a payment solutions provider. What does this mean in practical terms for operators?

“Being a payment orchestration platform means that Finera provides a single, integrated solution for managing all aspects of payment processing. This payment hub eliminates the need for businesses to juggle multiple providers, reducing complexity and enhancing efficiency.

“Practically, this means operators can connect to various payment service providers (PSPs) and acquirers through one platform, streamlining their payment workflows. It allows for quick onboarding and seamless integration with existing systems, enabling businesses to respond to their customers’ demands without unnecessary delays. By centralising payment operations, we help clients focus on their core activities while ensuring a smooth payment experience for their customers.”

“Being a payment orchestration platform means that Finera provides a single, integrated solution for managing all aspects of payment processing.”

Finera is a bold new brand – clean, sleek, professional. What does this branding tell us about your direction and how you’ll position yourselves in the market? What does it signal to new customers?

“Our branding reflects our commitment to delivering quality and reliability in payment technology. The clean and sleek design of Finera conveys professionalism and innovation, emphasising our forward-thinking approach and modern aesthetic. This branding positions us as a company that not only understands the complexities of payment processing but also embraces the future of fintech. We are dedicated to providing advanced solutions that are not just effective but also intuitive and user-friendly.

“For customers, this means they can expect a seamless experience that simplifies their payment operations. Our platform is designed with the user in mind, offering easy navigation and accessibility. Alongside this, clients benefit from expert guidance and support at every stage, ensuring they have the tools they need to succeed. Our commitment to continuous improvement in our technology further reinforces our promise to adapt and grow with our customers’ evolving needs.”

The payments sector is far from static. Is adaptation necessary to survive? How can companies do that while staying true to their core founding principles? 

“Our priority is to continually enhance our platform to meet the evolving needs of our clients. We are committed to integrating the latest technological advancements and responding proactively to industry trends. This means not only refining our existing features but also exploring innovative solutions that can further streamline payment processes and improve the user experience.

“We understand that the payment environment is dynamic, and our dedication to adaptability ensures that we remain a reliable partner for businesses looking to thrive in this environment. By focusing on our clients’ feedback and leveraging data-driven insights, we aim to provide solutions that empower them to achieve their goals more efficiently.”

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“Finera will continue to evolve, ensuring our clients have the payment technology they need to grow. Future developments will focus on expanding integrations, continuing to refine fraud prevention measures, and optimising transaction speed.

“A key priority is listening to clients and adapting the platform based on their needs. Every update—from supporting emerging payment methods to enhancing automation—will be designed to improve efficiency and usability. Businesses shouldn’t have to adapt to their payment provider—Finera ensures the technology adapts to them.

“By prioritising innovation, adaptability, and customer-driven improvements, Finera will continue to set new standards in payment orchestration. The goal is simple – empower businesses with a smarter, more efficient way to manage payments, so they can focus on growth and success.”

Israel Waks, Chief operating officer at Finera