NetBet Becomes the Official Betting Partner of UFC in Europe

UFC, the leading organization in mixed martial arts, has announced a new marketing partnership with NetBet, a top online gambling platform, designating it as the Official Sportsbook and Betting Partner for the UK, Ireland, Greece, Italy, and Romania.

The collaboration will kick off with UFC FIGHT NIGHT: EDWARDS vs. BRADY, taking place on Saturday, March 22nd, live from The O2 in London. NetBet will have a prominent presence in the iconic Octagon®, featured on UFC’s international broadcast feed as well as across digital and social media platforms.

“As UFC continues to expand its footprint across Europe, it’s fantastic to partner with a respected betting platform that already enjoys a strong UFC fanbase,” stated Nicholas Smith, TKO’s Senior Vice President and Head of International Business. “There’s no better time to launch this partnership than with UFC FIGHT NIGHT: EDWARDS vs. BRADY, our flagship event this year in London.”

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“We’re thrilled to be the European betting partner for UFC, combining the thrilling action of the world’s top mixed martial arts organization with the premier betting experience our customers expect,” said Marcel Prioteasa, CEO of NetBet. “As we prepare for our biggest year yet in 2025 and engage with our loyal, expanding MMA community, this partnership enables us to offer fans exciting new ways to connect with the sport they love.”