Leading iGaming content provider Pragmatic Play has strengthened its position in Latin America by partnering with Juega en Línea, a major operator in the region, through its innovative Smart Studio solution.
This integration enhances Juega en Línea’s live casino portfolio by giving it access to Pragmatic Play’s high-performing live casino content, which includes localized branding and a fully customized studio experience.
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Through Smart Studio, Pragmatic Play delivers a tailored environment that meets Juega en Línea’s unique market preferences. Players now enjoy a localized and immersive gaming experience while engaging with Pragmatic Play’s top-tier live casino titles.
Victor Arias, VP of Latin American Operations at ARRISE, powering Pragmatic Play, said:
We’re thrilled to collaborate with Juega en Línea through Smart Studio, enhancing our connection with Latin American players. This partnership enables us to offer a unique and branded live casino experience that aligns with Juega en Línea’s strategy.”
Mechita Moreno, Marketing Director at Juega en Línea added:
Our alliance with Pragmatic Play allows us to offer a differentiated, branded gaming experience that resonates with our users. Their innovative solutions and engaging content reinforce our market leadership.
This agreement marks another milestone in Pragmatic Play’s continued expansion across Latin America. The provider has recently secured numerous partnerships across the continent, solidifying its reputation as a leading content supplier.
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