Ligue 1 football club AS Monaco has announced the extension of its partnership with online sports betting company VBET until 2030. After five years of sponsorship, VBET will continue to serve as the club’s official sports betting partner, with its logo prominently displayed on the front of players’ shorts.
As part of this renewed agreement, VBET branding will be highly visible at Monaco’s Stade Louis-II stadium, as well as on signage and online media platforms. Moreover, the partnership will include the production of exclusive content featuring AS Monaco players, which will be shared across social media channels, reaching an audience of over 26 million followers. In return, VBET is set to offer unique, money-can’t-buy experiences to fortunate Monaco fans.
VBET is a subsidiary of the SoftConstruct group and boasts ambassadors such as Monagasque football legend Youri Djorkaeff. The online gaming operator is rapidly expanding its presence in the European market while continuing to operate worldwide. Alongside its partnership with AS Monaco, VBET serves as an official sponsor for numerous clubs and leagues across football and hockey in both Europe and North America. In the esports realm, VBET has previously collaborated with Passion UA, an esports organization founded by Arsenal footballer Oleksandr Zinchenko, as well as the team Alliance.
As news of the partnership extension spread, representatives from both AS Monaco and VBET expressed their excitement about the renewed deal. In an official press release on the club’s website, AS Monaco CEO Thiago Scuro stated, “We’re delighted to be continuing our great adventure with VBET for even longer. This latest extension, following the one for 2022, demonstrates the strength and richness of this partnership for our two entities. We are convinced that VBET’s renewed support for the next four seasons will be precious to us in our quest to achieve our objectives and to write new beautiful pages in the history of AS Monaco together.”
Read also: Belatra excited to present LatAm innovations at BiS SiGMA Americas 2025
Similarly, in the press release, SoftConstruct & VBET France President David Ozararat remarked, “The SoftConstruct group is enthusiastically renewing its trust in AS Monaco, having successfully worked together over the past 5 seasons thanks to the sporting performances and quality of the business team.”
In addition to its football operations, AS Monaco also oversees a flourishing esports division. The esports team primarily competes in football-related games such as EA FC (formerly FIFA) and eFootball (formerly PES), participating in various tournaments. Established in 2016, AS Monaco esports plays in the eLigue 1 McDonald’s and has won the eFootball Championship Pro. Beyond football games, the team has also engaged in competitions for titles like Rocket League, Street Fighter, and Dragon Ball Fighter Z.